A notable package and an interesting coincidence February 17, 2008

I didn’t think I’d run across something I wanted to talk about so soon, or so easily. Only hours after I had started my blog, a colleague at work brought over an example of excess packaging. “Hey, Les, I thought you’d be interested in seeing this!” I guess I have a reputation in the office. “Look at the size of the carton they used to mail this little box.” Sure enough, a little gift box measuring about 3″ square and 3/4″ thick was nestled at the top of a carton measuring 10″x10″x11 1/2″. The box didn’t even contain anything fragile

A friend lent me her camera phone. Tale a look:

Now here’s the interesting part -

Although this arrived on Thursday, I hadn’t written about it yet. Then Friday night I was reading Seth Godin’s blog for the first time in quite a while and a few entries down I found that he had written about a similar experience. Take a look at the entry Profligate. At first I was disappointed, thinking that it looked as if I was almost plagiarizing, but then I realized that it’s actually a very encouraging situation, since it shows an example about how people’s consciousness about packaging is changing. Perhaps I shouldn’t use this one blog entry as an indication that the minds of the masses are being swayed, but I was glad to see it.