Big Green Purse is a website founded by Diane MacEachern, which focuses on the power of women to impact environmental issues by their shopping choices. According to Diane, women spend (I wonder if she means “control the spend”?) of $.85 of ever dollar spent in the marketplace, therefore women can influence change by choosing environmentally-safe, socially responsible products and services.
Diane has also just published a new book , also called Big Green Purse. Try to get it at your local library and save a tree!
